Marketing Campaign for Ali G indahouse

Ali G INDAHOUSE was released in March of 2002. Looking at the film poster the target audience for this film could range from 15 to to mid 20s. Ali G is wearing a big white furry coat that is often associated with hip hop industry and fast paced life which is popular within this target audience therefore it could be targeting them. Also, the use of the weapons and the chain on his neck connote the rough attitude of Ali that might appeal to this target group. What defines the genre of the film is also the funny get up of Ali which suggests it will be comedy.The text underneath the picture 'Now he's cleaning da filth from da PM's Hood' also suggests the film is a comedy because of its funny nature.

Trailer Campaign

Here is the trailer for the movie Ali G indahouse. The trailer incorporates the films funny features and lines to attract its audience. It gives you the many locations where the film is held but vaguely shows what the film is about.

The premier of this film was on April 23rd in the Netherlands.

Merchandising
The film even sold a soundtrack that you could buy. It was released on DVD and VHS

There was other posters that marketed the film. Some where provacotive which worked well to campaign the film. This poster could cause a lot of controversy within he public but it could perhaps make the film market by word of mouth as people are talking about its provocative poster but they might want to watch the film.

Homework for Tuesday 4th 2010

Digital Film Making refers to the changing technology of ways of creating a film. For example, CGI. CGI are Computer Generated Images that is possible for creating famous films such as Titanic (when the boat sank etc.), and Matrix. Complete movies in CGI are Ice Age. The issue with this is that in Ice Age there are no 'real' humans in the film because they are computer generated. Another aspect of digital film making is the ability to generate electronic storyboards. This means that freelance drawers who produced the stereoboards are out of work because 'machines' have replaced them. Thiese are the downsides of digital film making but in relation to the American Film industry and the effect it has on lessening the control that American Film Industry has on the Film Industry I think this is a good thing but America could possibly use it to its advantage.

The fact that Digital Film making can include CGI, this means that the British Film Industry is able to compete with America because accessing CGI in films is potentialy something Britain can do. Film producers always depict America as a place with 'freedom' that everybody in the world admires the use of a movie in complete CGI can even eliminate the picture of America. This means that movies would be based on the content rather than the depiction of the country.

Again Digital Film making effects its home distribution because of the amazing effects that is usually only effective in cinemas. For instance, the movie Avatar 2009 is a spectacular movie achieved by surround sound in the cinema, and the special effects but will it have the same effect in home viewing? If not, this could even decline the sales of home distribution in America but this is also the same effect on the British Film Industry.

However, Digital Film Making is cheaper for everybody. This means that the public is capable of making their own films and then distributing them on internet social networking sites such as facebook and Youtube. This power can stop big American film industries because the public has their ability to make films and distribute it with less money than American Film studios have. For example, Blair Witch Project was made by film students who had an estimated budget of $60,000 but there are many guesses, but the film grossed 140,530,114 (USA) (7 November 1999) one of the highest grossed amounts of the films.

The changing digital film production can limit actors, skillset producers and likeability of America therefore it may give other film industries more of a chance to become more global.