Ali G INDAHOUSE was released in March of 2002. Looking at the film poster the target audience for this film could range from 15 to to mid 20s. Ali G is wearing a big white furry coat that is often associated with hip hop industry and fast paced life which is popular within this target audience therefore it could be targeting them. Also, the use of the weapons and the chain on his neck connote the rough attitude of Ali that might appeal to this target group. What defines the genre of the film is also the funny get up of Ali which suggests it will be comedy.The text underneath the picture 'Now he's cleaning da filth from da PM's Hood' also suggests the film is a comedy because of its funny nature.
Trailer Campaign
Here is the trailer for the movie Ali G indahouse. The trailer incorporates the films funny features and lines to attract its audience. It gives you the many locations where the film is held but vaguely shows what the film is about.
The premier of this film was on April 23rd in the Netherlands.
Merchandising The film even sold a soundtrack that you could buy. It was released on DVD and VHS
There was other posters that marketed the film. Some where provacotive which worked well to campaign the film. This poster could cause a lot of controversy within he public but it could perhaps make the film market by word of mouth as people are talking about its provocative poster but they might want to watch the film.
Digital Film Making refers to the changing technology of ways of creating a film. For example, CGI. CGI are Computer Generated Images that is possible for creating famous films such as Titanic (when the boat sank etc.), and Matrix. Complete movies in CGI are Ice Age. The issue with this is that in Ice Age there are no 'real' humans in the film because they are computer generated. Another aspect of digital film making is the ability to generate electronic storyboards. This means that freelance drawers who produced the stereoboards are out of work because 'machines' have replaced them. Thiese are the downsides of digital film making but in relation to the American Film industry and the effect it has on lessening the control that American Film Industry has on the Film Industry I think this is a good thing but America could possibly use it to its advantage.
The fact that Digital Film making can include CGI, this means that the British Film Industry is able to compete with America because accessing CGI in films is potentialy something Britain can do. Film producers always depict America as a place with 'freedom' that everybody in the world admires the use of a movie in complete CGI can even eliminate the picture of America. This means that movies would be based on the content rather than the depiction of the country.
Again Digital Film making effects its home distribution because of the amazing effects that is usually only effective in cinemas. For instance, the movie Avatar 2009 is a spectacular movie achieved by surround sound in the cinema, and the special effects but will it have the same effect in home viewing? If not, this could even decline the sales of home distribution in America but this is also the same effect on the British Film Industry.
However, Digital Film Making is cheaper for everybody. This means that the public is capable of making their own films and then distributing them on internet social networking sites such as facebook and Youtube. This power can stop big American film industries because the public has their ability to make films and distribute it with less money than American Film studios have. For example, Blair Witch Project was made by film students who had an estimated budget of $60,000 but there are many guesses, but the film grossed 140,530,114 (USA) (7 November 1999) one of the highest grossed amounts of the films.
The changing digital film production can limit actors, skillset producers and likeability of America therefore it may give other film industries more of a chance to become more global.
The film is about a teenage boy named Jamal Malik that lives in the slums of Mumbai India. He appears on the game show of India's Who wants to be a millionaire and is one question away from winning 20 million Indian Rupees. The show breaks for commercial before the question arrives. It will resume the next day. However Jamal gets arressted by police because they think he has cheated there claims is that how an a boy from the slums know so much. He explains to them he knows so much from living the in the slums and everything he has gone through this is shown through chapters of his life.
Marketing Trailers, posters, website, Toronto Film Festival
Production Budget: 15.1 million Production companies: Financed by Celador Films and Film4 Other films produced by Celador films - Dirty Pretty things Other films produced by Film4 - Trainspotting
Theatrical Distributors Fox Searchlight Pictures Warner Bros. Pictures Internation Film Distributors Consultants
Distributors USA UK Canada Romania Argentina Greece Chile Czech Republic Portugal Belgium Netherlands Hong Kong Brazil Finland Japan Singapore Thailand Israel Italy South Korea Poland Switzerland Iceland France Middle East Turkey Germany Scandinavia Netherlands Philippines Hungary Russia
Home Distributors 20th Century Fox Home Entertainment (2009) (Canada) (DVD) (Blu-ray) 20th Century Fox Home Entertainment (2009) (USA) (DVD) 20th Century Fox Home Entertainment (2009) (USA) (DVD) (Blu-ray) Ablo (2009) (Romania) (all media) Argentina Video Home (2009) (Argentina) (DVD) Audio Visual Enterprises (2009) (Greece) (all media) Bazuca Films (2009) (Chile) (all media) Bontonfilm (2009) (Czech Republic) (all media) Castello Lopes Multimedia Portugal Cinéart (2008) (Belgium) (all media) Cinéart (2009) (Netherlands) (all media) Distribution Company (2009) (Argentina) (all media) EDKO Film (2009) (Hong Kong) (all media) Europa Filmes (2009) (Brazil) (all media) FS Film Oy (2009) (Finland) (all media) Fox STAR Studios (2009) (India) (all media) GAGA (2009) (Japan) (all media) Golden Village Pictures (2009) (Singapore) (all media) Home Box Office (HBO) (2009) (USA) (TV) IPA Asia Pacific (2009) (Thailand) (all media) Icon Film Distribution (2008) (Australia) (all media) Lev Films (2009) (Israel) (all media) Lucky Red (2008) (Italy) (all media) Mediasoft Films (2008) (South Korea) (all media) Monolith Plus (2008) (Poland) (all media) Monopole-Pathé (2008) (Switzerland) (all media) Myndform (2009) (Iceland) (all media) Pathé Distribution (2008) (UK) (all media) Pathé (2009) (France) (all media) Phars Film (2009) (Middle East) (all media) Pinema (2008) (Turkey) (all media) Prokino Filmverleih (2008) (Germany) (all media) Svensk Filmindustri (SF) (2008) (Scandinavia) (all media) Twin Pics (2009) (Netherlands) (DVD) Viva International Pictures (2009) (Philippines) (all media) Vizion (2009) (Hungary) (all media) Volga (2009) (Russia) (all media)
Box Office Taking As of May 24th 2009 that day the film grossed 141,319,195 american dollars As of April 5th 2009 that day the film grossed £31,283,374 14th January in Australia the film grossed 3,040,182 on March 9th in Italy the film grossed €4,980,140 26th of April 2009 the film grossed PHP 6,981,357
Film4 does not own any subsidary companies or is vertical integrated. That is the same with Celador Films.
Ali G INDAHOUSE was released in March of 2002. Looking at the film poster the target audience for this film could range from 15 to to mid 20s. Ali G is wearing a big white furry coat that is often associated with hip hop industry and fast paced life which is popular within this target audience therefore it could be targeting them. Also, the use of the weapons and the chain on his neck connote the rough attitude of Ali that might appeal to this target group. What defines the genre of the film is also the funny get up of Ali which suggests it will be comedy.The text underneath the picture 'Now he's cleaning da filth from da PM's Hood' also suggests the film is a comedy because of its funny nature.
